Rio Grande Jewelry Brand Book

Spencer Art Direction, Branding

Project Objective: Develop a clear, accessible, and shareable brand standards guide for internal teams, vendors, and external partners. Document current brand standards while outlining the vision for future growth. Incorporate feedback from key stakeholders to refine both the existing guidelines and future direction. Execution: Built a responsive brand standards website. Authored documentation and designed graphics for all visual brand elements. … Read More

35° North Construction LLC Branding

Spencer Branding

35° North Construction LLC Logo by Spencer Earp Design LLC.

Client Brief: Design a logo for a new construction and RV repair company. The logo should feature compass elements and incorporate the Sandia Mountains. The style should blend a light, airy feel with hand-illustrated details.  

Rio Grande Jewelry | Animated Social Media Stickers

Spencer Branding

I created a series of animated GIFs that could be added to Instagram Stories posts by us and our followers. The animations were uploaded to Giphy and are still searchable in Instagram under the keyword “RioJeweler”. This simple social media engagement campaign resulted in thousands of shares and uses of our animated social media stickers by our audience.